Social media marketing, sometimes called webvertising, is simply the application of social media sites and platforms to promote a service or a product. Although the words’ digital marketing and e-marketing are more dominant in academic circles, social media marketing has become increasingly popular for researchers and practitioners alike. The rise in social media marketing has occurred because the old rules about what constitutes “effective” marketing have given way to a new set of standards. In this paper we will describe what social media marketing is, analyze some of its key components, and describe what marketers can do to maximize its impact.
One way that social media marketing differs from traditional forms of marketing is that it seeks to create an intimate relationship with its audience. By carefully choosing its content and choosing the timing of its uploads and postings, marketers are able to more effectively manipulate the audience. This intimacy gives social media a unique advantage over other forms of marketing because the audience is able to respond directly to the information it provides. One of the more common social media marketing strategies involves tracking audience response and using metrics to determine where improvements should be made.
An example of the strategic use of social media marketing involves creating a targeted profile on a social network that is related to the brand. Upon joining the network, the user is encouraged to research and understand the brand. When they begin to do so, they are presented with a series of questions designed to gather personal information about the user. This information is stored in the profile and allows marketers to target the profile’s audience with specific ads. Once the ad is posted, it can continue to be displayed to the target audience on a regular basis, or even sent to their phone in the form of a text message. The collection of this data, along with information provided by the target audience, makes it possible to accurately calculate the efficacy of each ad and create new ones based on the responses from the target audience.
Another important aspect of social media marketing involves the use of shared links. These are links that are visible to the users on social networks but are not publicly linked from the social media content site itself. This type of link is important because it helps to increase brand awareness for the users who see the linked content. A common way to generate leads through this method is through the use of images. For example, if a user sees an image on a social media content site and likes the image, they can click on the image to be taken to a website that displays the original image as well as an enlarged version.
Social media marketing also includes the use of blogging. A blog is a regularly updated form of communication that allows people to speak out about a brand or company’s products. Through this form of social media marketing, the company will be able to generate leads simply by posting regular comments on their blogs. Blogging is important because it allows a company to not only interact with their users but also generate leads through comments.
The final component of social media marketing involves the use of social networking as a means of marketing. There are various social networking websites that allow users to connect and share information. One of the more common ways that these sites generate leads for a brand is by allowing users to place a link back to the business’ website. This is why it is important to become familiar with social networking and how it can help a marketer increase company sales.
It should also be noted that social media marketing should not necessarily be limited to Facebook or Twitter. The growth of these platforms has shown that it is not just about communicating with the public. Now, social media marketing platforms are also being used for businesses to increase brand awareness. For example, there are several business directories that allow users to search for companies based on the products or services that they offer. By using this method, a marketer can ensure that potential clients are aware of their existence and increase brand awareness at the same time.
Social media marketing platforms such as Facebook and Twitter have revolutionized how businesses market and attract new customers. However, these platforms still have so much more to offer. While a business can begin marketing on these platforms and immediately begin seeing results, a marketer must make sure that the company continues to evolve in order to stay in competition with other brands. By doing this, the company will likely succeed and establish a strong presence in the user generated content industry.